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September 8, 2015

Why is it that one street performer can make $100,000 per year, while his rival on the adjacent corner can barely survive?  They have the same foot traffic...the same market potential...the same weather and conditions.  More importantly, what can the answers to these q...

September 1, 2015

"True story".  Whenever you hear somebody utter those words you're either A) about to hear the craziest thing ever or B) have actually just heard the craziest thing ever.  From my first day on the job in the fitness industry (at the ripe age of 17) I have compiled a no...

June 17, 2015

Imagine a sweltering hot summer day.  The humidity is high, the sun is blazing, there is no breeze.  Your home is cooking.  But you- you smart, intelligent creature- have invested quite a bit of money installing a kick butt air conditioning system.  It's on full blast,...

June 9, 2015

If you read that title with the correct musical rhythm, then kudos to you - you are a lyrical gangster.  But enough of me reliving the 90's, let's get down to business!  If recent trends continue, and believe me they will, your email inbox is going to need to move into...

May 11, 2015

Fun.  It’s a word and theory often associated with children.  But to be honest, we are all just big kids.  Our lives have changed and we have more responsibility, more challenges, more stresses and more pressure to perform in both business and life then ever before.  B...

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Powering Up Pool Profits at Your Fitness Business

May 28, 2015

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