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A gym

about us

Pioneering Your Path to Fitness Business Success

We are an international, full service, concept to completion health and fitness business consulting firm that specializes in helping our clients create remarkable facilities and experiences while at the same time reaching maximum profit.

We work to win.

Fitness Equipment

We Focus on the 8 Building Blocks of Profitability

  • We prioritize exceptional customer experiences, ensuring every interaction reflects your brand's values and commitment to satisfaction. This involves training your staff to exceed expectations, creating a welcoming environment, and implementing feedback systems to continually improve service quality.

  • Our focus extends to building a strong, motivated team by refining recruitment processes, employee development, and retention strategies. We emphasize the importance of aligning your team's goals with your business objectives, fostering a culture of growth, teamwork, and excellence.

  • Strengthening your business starts with empowering its leaders. We provide tools and training for effective leadership, from decision-making and problem-solving to inspiring and guiding teams towards shared goals.

  • In the crowded fitness market, standing out is key. Our strategies encompass branding, digital marketing, community engagement, and targeted promotions to increase visibility, attract new clients, and retain existing ones.

  • Streamlining your day-to-day operations is essential for efficiency and scalability. We assess and optimize workflows, technology integration, facility management, and customer journey mapping to ensure smooth, cost-effective business processes.

  • Diverse and innovative fitness programs are at the heart of client retention and attraction. We assist in developing unique, results-driven offerings that cater to varying client needs and preferences, setting you apart from the competition.

  • Keeping your clients engaged and loyal is more cost-effective than acquiring new ones. We implement retention strategies focusing on community building, personalized experiences, and continuous value addition to encourage long-term commitment.

  • At the core of profitability is a strong sales strategy. We refine your sales process, from lead generation to closing deals, ensuring your team is equipped with effective techniques and tools to increase membership and service sales.

Health Club Doctor, Jarrod Saracco presenting at a event


I'm Jarrod Saracco, a seasoned professional with close to 30 years under my belt in this dynamic industry. My journey began at the tender age of 16, rapidly progressing from a fitness attendant to becoming the youngest Medical Exercise Specialist in the U.S. at 18, specializing in bridging the gap between healthcare and fitness. My career has been adorned with the privilege of serving illustrious clients, including Patti LaBelle, Larry Kane, and Larry Bowa, Khalia Ali and many others.

By 24, I transitioned from management to entrepreneurship, marking the inception of HCD. My global adventures have allowed me to influence thousands, from boutique studios to international franchises, making a tangible difference in the health and fitness landscape across the globe.

Recognition and contributions

As a top-rated speaker, I've graced stages worldwide, sharing insights at prestigious events like IHRSA, Club Industry, and Can Fit Pro, to name a few. My passion for the industry is not just evident but infectious, driving me to achieve excellence in every endeavor.

Our Commitment

Now, my focus is on empowering organizations to forge robust, impactful businesses and promote health and fitness in every community possible. With a philosophy of treating each project as my own, I guarantee dedication, authenticity, and "real talk" in all collaborations.

Success Stories

Hear from our satisfied clients who have grown their business with Jarrod's guidance.

"His ideas and outlook are second to none and he is 100% committed to getting the job done right. I am so grateful to have had the opportunity to get to know Jarrod in the fitness business and I would highly recommend him to anyone looking to enhance their business."

Dr. Arianne M.

"I have had the opportunity to work with Jarrod as one of our vendors. Jarrod's passion for the fitness industry shines through in his customer service and detailed knowledge. Jarrod is consistent and reliable and is always eager to assist."

Jillian S.

Take the first step in creating a business that is fit to compete and win.

Begin your journey to success by filling out the form below. Let's collaborate to turn your vision into a thriving reality!

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