EVERYTHING YOU NEED
TO START A NEW GYM 
PROJECT

With decades of experience in the fitness industry, I have seen what works and what holds people back. Whether it is business strategy, operations or leadership, I can help you navigate each step. Business planning A solid foundation starts with thoughtful planning. I help you build clear and effective strategies that match your goals and vision. With expert guidance in fitness business planning, I will support you throughout each step to ensure long-term success. As your business planning consultant, I bring structure and direction to the entire process. Concept and brand development Your brand tells your story and sets the tone for your gym. I help you create a brand that feels personal, purposeful, and powerful. Through focused fitness brand development, I align your vision with what your audience really wants. This helps you build lasting connections from day one. Positioning and messaging Clear positioning and strong messaging help a fitness business stand out in a crowded market. I help you shape your voice, values, and brand tone so people know what you stand for. Clear positioning helps you stand out in the local market. This is what makes your gym easy to remember and easy to trust. Market Analysis You need to know your market before you make your move. I use fitness industry market analysis to study trends, customer needs, and competition. This helps you understand where the real opportunities are. With the right data, you can make smart choices that move your gym forward. Design and construction assistance Bringing a vision to life requires the right design and structure. So, as your gym design consultant, I guide you through planning the space for flow, function, and feel because your gym layout plays a big role in how people feel when they walk in. With smart gym design, we build a space that matches your brand and works for your members. Equipment selection, layout and acquisition Choosing the right equipment is key to both performance and value. I help you pick premium fitness equipment that fits your space and budget. My knowledge of the best fitness equipment ensures smooth setup and layout planning. This means a better member experience from the start. Pre sale management A strong pre-sale creates energy before your gym even opens. As your gym management consultant, I help you build systems that generate leads and drive early signups. I focus on smart steps that build momentum and get your team ready for day one. You launch strong and stay ahead. Marketing Marketing should be simple and effective. As your fitness marketing consultant, I help you craft clear campaigns that connect with your audience. My main focus is trust, visibility, and brand voice. The result is a message that reaches the right people and builds lasting member relationships. Staff recruitment and training A great team is the heart of every successful gym. I support the full hiring and training process so your staff is ready to lead and serve. With fitness staff training for gyms, I support you to build confidence and alignment. My approach to gym staff training creates a team that brings your brand to life. Site selection The right location can drive growth and keep members coming back. I use a full fitness and gyms site selection method to study demand, access, and local competition. You get the facts you need to choose the best spot. This makes it easier to grow your brand and serve your community.