Meet the Team Behind Health Club Doctor
Seven experts. One firm. Built to cover the full SCOPE of running a PROFITABLE FITNESS BUSINESS.
Most gym owners end up hiring a marketer, an operator, a sales coach, and a systems person separately, and then spend months trying to get them to work together.
Health Club Doctor brings all of that under one roof. Operations, marketing, sales, leadership, retention, customer experience, and the systems that tie it all together. We work as one team so you're not the one stitching it together.
157+
Years of Combined Experience
Gym Locations Served
2,000+
60+
Countries Reached Globally
Jarrod Saracco
Jarrod Saracco didn’t just grow up in the fitness industry—he came up through it the hard way.
Before the titles, before the keynote stages, before Health Club Doctor became a brand… he was cleaning equipment and working as a Fitness Attendant at 16, learning the business from the ground up.
By 18, he had already become a certified personal trainer and the youngest Medical Exercise Specialist in the United States, working at the intersection of fitness and healthcare—long before “functional training” and “medical fitness” became buzzwords.
And he never slowed down.
Over the next three decades, Jarrod worked nearly every role this industry has to offer—trainer, manager, operator, owner, vendor, executive—earning a reputation not for talking about success, but for building it.
He’s led teams. Scaled operations. Turned around underperforming clubs. And helped build businesses that actually make money—not just noise.
Then came the global stage.
As COO of World Gym International, Jarrod helped lead one of the most recognized fitness brands in the world through one of the most disruptive periods in industry history—overseeing operations across hundreds of locations in multiple countries while redefining how modern gyms operate and compete.
But here’s the truth… Titles don’t define Jarrod. Results do.
Today, as the founder of Health Club Doctor, he works with gym owners, operators, and investors across the globe—diagnosing broken business models, fixing operational blind spots, and building systems that drive real, measurable growth.
His work spans everything from new club development and brand positioning to sales systems, team performance, and full-scale turnarounds.
And unlike most consultants, he’s actually done the job.
Not from a textbook. Not from a boardroom. But from the gym floor… where the real lessons happen.
He’s also become one of the world’s most in-demand keynote speakers (MSN 2025 Keynote Speakers to Watch), known for delivering high-energy, no-BS presentations that challenge conventional thinking and force operators to level up.
Because Jarrod doesn’t believe in playing it safe.
He believes in telling the truth.
Even when it’s uncomfortable and especially when it’s necessary.
That’s where Jarrod lives. And where YOU WIN.
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Multi-unit and international club operations
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Business turnarounds and performance diagnostics
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Sales systems and team performance optimization
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New club development and brand positioning
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Franchise operations and scaling
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Operational leadership across hundreds of locations
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Keynote speaking and industry thought leadership
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Full P&L ownership from gym floor to executive level
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32 years of experience
Nicole Vahey
Operations & NEW GYM START-UP
13 years of experience
Nicole Vahey has spent over a decade inside some of the largest fitness and wellness brands in the world, building, scaling, and optimizing businesses at a global level. From franchise systems to independently owned studios, she has worked across 1,850+ locations in 60+ countries, helping business owners improve performance, increase revenue, and build systems that actually scale.
She has launched facilities, rebuilt operational frameworks, and worked directly with franchise owners, executives, and operators, giving her a clear understanding of what works, what doesn't, and where businesses lose momentum.
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Global Operations Experience
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Franchise & Multi-Unit Expertise
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Business Structure & Systems Development
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Revenue & Performance Optimization
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Build & Launch Execution
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Pre-Opening & Expansion Strategy
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Cross-Functional Leadership
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KPI Development & Performance Tracking
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Operational Auditing & Problem Solving
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Coach, Manager & Operator Development
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Vendor Strategy & Partnership Optimization
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Execution-Focused Approach
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Customer Experience & Leadership
MARISA HOFF
16 years of experience
Marisa Hoff brings over 15 years of hands-on experience in fitness management, operations, and leadership development.
As the former general manager of a thriving independent health club, she built a reputation for driving member engagement, staff performance, and operational excellence.
Now a partner at a leading consulting firm, Marisa works with a diverse range of organizations, including health clubs, boutique studios, and parks and recreation agencies, helping them improve profitability, efficiency, and member satisfaction.
A dynamic speaker, she has presented at top industry events such as HFA/IHRSA, Athletic Business, and multiple state Parks & Rec conferences, where she shares actionable strategies on leadership, customer experience, and team development.
Her engaging style and practical insights make her a sought-after voice in the industry.
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Customer experience strategy & service culture development
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Staff training, onboarding & leadership development systems
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Group exercise programming, engagement & retention strategy
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Member engagement & retention optimization (attendance-driven models)
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Team performance coaching & accountability frameworks
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Sales culture development & front-line conversion strategies
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Communication systems that align teams and elevate execution
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Operational leadership across multi-department fitness facilities
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Workshop facilitation with practical, action-oriented outcomes
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Proven track record driving high NPS, retention, and team performance
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CHRIS STEVENSON
Leadership, Culture & Industry Advisor
26 years of experience
Chris Stevenson is a trusted strategic advisor to fitness businesses and service-oriented organizations across North America and beyond. Drawing on 25-plus years of direct experience owning and operating award-winning commercial fitness facilities, with a consistent track record of industry-leading Net Promoter Scores, he works with operators and leadership teams to sharpen their culture, develop stronger leaders, drive employee engagement, accelerate sales, and elevate the guest experience.
His advisory work extends across hospitality, parks and recreation, and attractions industries. A former member of the Board of Directors for the Health & Fitness Association (formerly IHRSA), Chris brings industry leadership and perspective that few consultants can match. He is also a published author (Fitness Facility Management), an international keynote speaker and workshop facilitator, and a contributing columnist for the Athletic Business Journal.
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Leadership
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Communication
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Conflict management
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Employee engagement
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Customer experience
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Workshop facilitation
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Columnist for the Athletic Business Journal (Owners/Operators Column)
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Author of the textbook “Fitness Facility Management” (Used in colleges all over the US)
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Spoken at events in over half of the 50 states and over a dozen countries
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Multi-Unit & Franchise Growth
GREG MAURER
44 years of experience
Greg Maurer is a multi-unit fitness and franchise growth executive with more than 40 years of experience scaling health and wellness brands from single locations to national footprints. As Vice President of Fitness and Education at Workout Anytime, he built the operational, training, and education infrastructure that helped grow the brand from 60 to 200 locations nationwide, creating Workout Anytime University, operational playbooks, and integrated sales and retention systems that drive both membership and personal training revenue.
Greg’s background spans executive roles in club operations, education, and technology integration, including leading major turnarounds at large independent clubs and developing education platforms for global fitness brands and emerging modalities like bioDensity, reACT and Varisport. He holds a B.S. in Exercise Physiology from Temple University, graduating summa cum laude, and brings a leadership foundation forged as a U.S. Marine Corps platoon sergeant—blending tactical execution, team development, and data-driven strategy to help fitness operators grow profitably and deliver consistent, high-quality member experiences.
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Leadership
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Systems and Processes
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Development of educational infrastructure and materials to scale large organizations
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Technology integration and use of AI in Fitness Programming and Equipment
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Lead Generation & Sales Systems
NINO BEACH
8 years of experience
Nino Beach grew up in the gym industry, not just around it, but in it.
From working nearly every role inside a facility to supporting both franchisees and franchisors, he developed a deep understanding of how gyms actually grow and where they break down across marketing, sales, and operations.
Today, he leads the full marketing and lead nurture systems for 50+ gyms and wellness studios worldwide. His focus is building high-performing acquisition and follow-up systems that consistently generate leads, improve conversion, and drive long-term membership growth.
He specializes in bridging the gap between marketing and sales, ensuring leads don't just come in, but are properly tracked, followed up with, and converted into paying members.
He knows what works because he's built and scaled it across dozens of locations.
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Full-funnel lead generation and conversion strategy
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CRM architecture and automation system design
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Speed-to-lead and follow-up optimization
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Gym membership sales and conversion systems
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Paid advertising strategy (Meta & Google)
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Franchise and multi-location growth spport
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Data-driven decision making and performance optimization
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Scalable systems for consistent revenue growth
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Marketing Systems & Brand Strategy
ROSA I EVANS
18 years of experience
Rosa is a full-stack marketing consultant with 18 years of experience helping businesses build the systems that drive visibility, leads, and conversion. Her background is in business, corporate branding, and digital marketing. She's worked in the fitness industry since 2018.
She handles the full build from strategy through execution. Copy, website, CRM, automation, SEO, brand assets, email, and SMS. Her approach to every project: brand clarity first, then the systems that turn that clarity into revenue. That means local SEO and Google Business Profile, website builds and maintenance, lead generation funnels, CRM and automation infrastructure, and the content and messaging that ties it all together.
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Website design and development
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Brand and graphic design
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Local SEO and Google Business Profile
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Sales funnels and lead generation
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Lead magnets, guides, and opt-in assets
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CRM, automation, and marketing systems
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Email and SMS campaigns
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Content, copy, and social strategy
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Photography and visual assets
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